Saturday, September 21, 2013

Going Green With Ombre Striped Nail Art Featuring Zoya Nail Polish

Lengthen With Lines!


Two trends to try together - color blocking and ombre! Chalkboard Nails creates a mash up of vertical color blocking and an ombre color scheme to revamp the trends! Why it works - using tone on tone shades creates a subtle color blocking effect that is not only gorgeous, but fresh! PLUS, vertical lines work wonders on visually lengthening the nail.

Recreate the look using:
Zoya Purity (white)
Zoya Neely (pale green) 
Zoya Josie (medium green) 
Zoya Hunter (deep green)
Zoya Raven (black)

"I chose to alternate the order of the stripes so that it would look like the ombre was bouncing back and forth between all nails"

Get in on the nail art action! Check out the 31 Day Challenge Calender and share your looks by tagging Zoya Nail Polish on Facebook, Twitter and Instagram!

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Friday, September 20, 2013

Friday Fashion Find

Friday Fashion Find - Comfy Chic

Image via PopSugar

Rashida Jones was rockin' the casual look at New York  Fashion week, and it's fabulous! Not only does she look effortlessly chic- but comfortable too. In the spirit of fashion week, try a look from one of the runway shows: Nicholas K like Zoya Nail Polish in Noot. A very dark green color with blue-green undertones, this smokey shade is perfect for fall.

Shown from L to R: Steve Madden Partiner Boots, Topshop Soft Cami, The OutNet Theory Blazer, Nordstrom Magid Floral clutch, Topshop Moto Vintage Boy Shorts,
This style is very easy to recreate in an affordable way. Denim shorts from Topshop paired with a simple blazer and cami make the look come together. Add a decorative clutch like Rashida's for a little pop of detail. 

Love Zoya in Noot? See the nail look from the Nicholas K SS2014 show- and the inspiration for the show here.

See more behind the scenes from New York Fashion Week S/S 2014 and Zoya backstage during the shows, along with the nail looks created for the runway. 







ZOYA IS THE NEW COLOR OF FASHION
www.zoya.com

Thursday, September 19, 2013

Zoya Nail Polish: New York Fashion Week Recap - SS14

09/19/2013
FOR IMMEDIATE RELEASE

Zoya Nail Polish: SS14 New York Fashion Week Custom Color Development and Show Participation.

Zoya Nail Polish continued to be a fashion force of color during New York Fashion Week (NYFW) by providing custom nail colors for designers Peter Som, Zang Toi, Timo Weiland and Rolando Santana. 

The time required for custom color development is worth the effort; previous collaborations have resulted in increased recognition for nails as a key part of each shows individual beauty story. Brand awareness is a benefit of the recent fashion week success of Zoya. According to Leo Reyzis, Vice President of Art of Beauty (parent company to Zoya Nail Polish), “in merging the world of fashion with that of professional beauty, Zoya has created a unique custom color opportunity the benefits both the designer and the Zoya brand’. The custom color collaborations allow designers to see color via a different medium than the fabrics they are accustomed to working with. “Creatively, it gives designers a risk-free way to venture into nail polish without having to launch their own beauty line”. Overall, it’s a wonderful experience for all parties involved. As a courtesy, Zoya also suggests the designers name each color for a woman representing the collection, brand or as a nod to someone special, “it’s a bigger part of the collaboration than most people realize” says Reyzis, “naming the color makes it personal… and that’s special”. Most of the designers also choose to gift the color to show attendees, allowing everyone to take home a piece of the show right away!

Zoya Nail Polish Peter Som Color
Peter Som SS14: Nail Look by Zoya Nail Polish. Image Zoya Nail Polish. Lead Manicurist - Sunshine Outing. 

Each designer nail palette was created in direct collaboration with Zoya Color Developer, Rebecca Isa, who held true to the brand commitment to provide toxin free*, long-wearing, beautiful professional nail color for natural nails.


Isa delivers an extensive background in cosmetics and a one-of-kind knowledge resource to designers taking the nail color plunge. Her cosmetics color understanding on behalf of Zoya Nail Polish marries well with that of the designers understanding of fabric allowing the color to seamlessly meld with the collections and remain as attractive in the Zoya bottle as they are on the nail. 


Peter Som: For Peter Som, Isa developed three new polishes; Zoya Edie (blue cream), Zoya Alexa (green cream), and Zoya Stella (peach cream). “The inspiration for the Peter Som Custom Color trio (available for limited time on zoya.com) was - Where land meets sea… - the serene marine blue represents the water, the vibrant green represents the lush plant life surrounding the water and the soft peach is the delicate first bloom of spring flowers. Eddie and Alexa are full coverage and very pigmented so that a shaded half-moon mani can be achieved; which is exactly how the shades were worn coming down the runway”.
Zoya Nail Polish Custom Color for Zang Toi. Lead Manicurist Cinnamon Bowser.



Zang Toi: “The inspiration for the Zang Toi Custom Color trio (Available for a limited time on Zoya.com) was found at the ballet and in the beautifully lux fabrics he used to create his modern ballet babe” says Isa. “The two softer shades in the collection were a Spring blue (show name - Boy Toi) and a soft pink (show name - Ballet Babe) - both have full coverage with two coats so they are more dense than traditional spring pastels. The drama comes from the onyx black (show name - Black Swan) with a full glossy finish that looks almost like liquid vinyl. For the show Zang Toi chose to put all the models in high drama wearing the black polish with irregular stripes of matte top coat to add texture and accent”.

Timo Weiland:
“For Spring 2014 the design team of Timo Weiland was looking for a rich signature indigo that would perfectly balance the blues in the beautiful collection.” The indigo Isa created for Timo Weiland “is fully pigmented and balanced so that it stays blue even with multiple coats; it flatters any skin tone and is a wonderfully wearable shade that looks especially fresh for the season”. In addition to the custom blue, the Timo team selected an existing color, Zoya Maura, as the perfect red for some looks. Models wore either solid Timo or Maura nail on both hands.

Rolando Santana:
“The inspiration for Rolando Santana’s trio was the artwork of Frida Kahlo - bold, bright and beautiful. For the show, models wore a combination of Natasha (nude cream) and Sara (yellow cream), creating a nude base with a vertical yellow petal accent which was fresh and original a perfect accent to his beautiful collection” said Isa. A third color, Maria (a deep fuchsia cream) was created as a compliment to the others for the show gift box.


Fashion week also drew Zoya attention at the shows of Nicholas K., Chadwick Bell, Mark and Estel, and Alexandre Herchcovitch, all of which selected Zoya Nail Polish as the nail color and care provider for their amazing shows. 

Nicholas K.:
Kicking off Mercedes Benz Fashion Week as the very first show, Nicholas K. paid tribute to the designing duo’s childhood memories of Native American traditions in monochromatic hues flowing from white, to tan and finally to black. For the nails, Zoya manicurists applied two coats of Zoya Noot (charcoal green-gray cream), topped by a matte and then finally a chevron “arrow tip” to each nail in Zoya Edyta (deep sparkling green).

Chadwick Bell: “For Spring and Summer 2014, layering color is going to be a strong trend” said Isa. Designer Chadwick Bell created his own custom layered look using several popular Zoya colors starting with a nude pink-beige base (Zoya Erin), topped by a sheer white-gold shimmer (Zoya Gaia) on most nails and then added a random accent nail of nude (Zoya Jacqueline) under a single coat of gold (Zoya Goldie) and topped that nail only with a matte topcoat. Chadwick wanted the nails to be extensions of the Anndra Neen jewelry which was also featured in the show.


Mark and Estel: There is nothing subtle or uncreative about the new world collection of design duo of Mark Tango and Estel Day, with Zoya Noot (charcoal green-gray cream) on hand the models walked the runway in solid nails that smoldered and complimented the black “cat eye” liner and Avant Garde Jewelry designs. The Made in the USA line featured monochromatic colors in nontraditional Spring and Summer use of heavy fabrics and was awash with cutouts, zippers and sheers. The collection was a crowd pleaser to all senses with a live performance of the music and fashion duo for the show finale.

Alexandre Herchcovitch: Black but not basic, the Zoya Raven (satin shimmer black) and an ultra-glossy Zoya Armor top coat manicure on models added edge to the almost solidly black and white, graphic collection of Brazilian fashion design sensation Alexandre Herchcovitch for the 2014 Spring and Summer collection.


Join Zoya on the new live.zoya.com for all of latest shows, events and happenings images and follow Zoya Nail Polish (@ZoyaNailPolish) on Twitter, Facebook, Instagram and Pinterest for all of the latest looks…

*BIG5FREE: Zoya’s vegan friendly formula is free of formaldehyde, formaldehyde resin, toluene, dibutyl phthalate and camphor.

ZOYA IS THE NEW COLOR OF FASHION!

zoya.com

NYFW - S/S14: Rolando Santana

New York Fashion Week

Petal Effect Nails at Rolando Santana SS14 Show!

Image: Zoya Nail Polish
Fashion Designer Rolando Santana holding a sign featuring his custom color by Zoya Nail Polish.

 

Rolando Santana SS14 show. Image Zoya Nail Polish.
Designer: Rolando Santana
Date: Wednesday - 9/11

Venue: Center 548
Show Time: 6pm


Lead Manicurist, Sunshine Outing for Zoya Nail Polish. Image Zoya Nail Polish.
Fashion Designer Rolando Santana selected two of the three custom colors designed for him by Zoya Color Developer, Rebecca Isa, for his SS14 show.

The Rolando Santana, Zoya "Petal Nail" for SS14. Image Zoya Nail Polish.
Image: Zoya Nail Polish
Gorgeous! The Zoya "Petal Nail" at Rolando Santana. Image Zoya Nail Polish.
The "Petal Nail" look was created by Manicurist, Sunshine Outing using Zoya Nail Polish in Natasha as the base with a soft, organic swipe using Zoya Nail Polish in Sara to create a petal effect in a nod to artist Frida Kahlo. 
Rolando Santana SS14. Image Zoya Nail Polish.

Rolando Santana SS14. Image Zoya Nail Polish.
Rolando Santana SS14. Image Zoya Nail Polish.





A fresh bouquet of beautiful floral prints, delicate textures and alluring looks featuring a multitude of yellows, whites, nudes and pinks almost seemed to float down the crisscrossed runway as if riding a beautiful breeze. Rolando Santana channeled his muse Kahlo to perfection! 

Rolando Santana SS14. Image Zoya Nail Polish.
ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Wednesday, September 18, 2013

Vanity Rouge Zoya Nail Polish Swatches

Ready for Fall


Vanity Rouge is ready for "cozy scarves and falling leaves" with the Zoya PixieDust Fall Edition and Zoya Satins Collection.

"The shades in the Fall PixieDust Edition are glorious - a glistening garnet, earthy green, and navy blue are just some of my favorites - please don't tell me I have to pick just one!"

To read about her experience with Zoya PixieDust and find out what she loves best click here

With these swatches from Vanity Rouge we are well on our way to cozy sweaters and booties. HELLO Fall!

"Each lacquer has a little extra dimension when you look closely, and they are just as stunning from far away. I hope you enjoy gazing at this collection as much as I do!"

See what made us giggle when she describes Zoya Channing in her review for the Zoya Satin's Fall 2013 Edition.



ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Monday, September 16, 2013

Spruce Up Your Mani With Fall Zoya Nail Polish

Never a Dull Mani


Set in Lacquer
shows how to spice up your mani using the Zoya Satins Collection! For her first look she was inspired by the sunset. Using the entire selection of rich colors from the Zoya Satins Collection, she created this sunset nail art using a fan brush (left). To see how to get the look click here.


Can't get enough of the metallics? Check out another abstract look from Set in Lacquer here.
 
Next up... the Zoya Cashmeres Collection! Incorporate a few or all of the collection shades into your mani with a fun water marble look like shown below. This is not just your regular water marble, Set in Lacquer really took it up a notch! 

With all the great creams and metallics to play with this fall we want to know which collection will be (or is!) your favorite?

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com
 

NYFW - S/S14: Zang Toi

Mercedes Benz Fashion Week


Designer Zang Toi Wows the crowd with gorgeous custom Zoya Nail Polish.
Zoya Custom Color Trio for Zang Toi SS14

Dim the lights! It's time for the show dance to begin...

Zoya Color Developer Rebecca Isa

Designer: Zang Toi
Date: Tuesday - 9/10

Venue: MBFW Lincoln Center: Stage 
Show Time: 6pm

For SS14, Zoya color developer Rebecca Isa work with fashion designer Zang Toi to create three beautiful ballet inspired hues for Zang's vision of "Ballet Babes" for spring and summer. 

The gorgeous trio of color was gifted to all show attendees. Included in the collections were Boy Toi (a soft periwinkle blue, full coverage cream), Black Swan (an ultra glossy black, full coverage cream) and Ballet Babe (a delicate pink, full coverage cream).



Backstage at Zang Toi SS14. Image Zoya Nail Polish.
 




The nail look was a glossy meets matte split using a new custom blackest, black called Black Swan and a for show only, matte velvet topcoat to create the look. 
Model showing her Zoya Black Swan Nail look for Zang Toi SS14. Image Zoya Nail Polish.

Manicurists, led by Cinnamon Bowser, randomly swiped the matte topcoat over the black at either on the top or bottom to create a different, totally unique look for each nail and each model.
Zang Toi SS14! Image Zoya Nail Polish.


Zang Toi SS14! Image Zoya Nail Polish.

Zang Toi SS14! Image Zoya Nail Polish.

Zang Toi SS14! Image Zoya Nail Polish.
Follow Zang Toi and Zoya Nail Polish on Twitter. @ZangToi and @ZoyaNailPolish
Toi and his Dancer! Image Zoya Nail Polish.




The Zang Toi SS14 Limited Edition trio box set (shown above) by Zoya is available NOW at Zoya.com, while supplies last. Color not sold individually.

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

NYFW - S/S14: Timo Weiland

New York Fashion Week - MadeNY

New Custom Zoya Nail Polish - Zoya Timo!

Zoya Nail Polish: Timo Weiland Trio - featuring the exclusive "Timo" blue
Designer: Timo Weiland
Date: Tuesday - 9/10

Venue: Milk Studios
Show Time: 10AM

Zoya Nail Polish in Timo! Backstage at Timo Weiland SS14. Image Zoya Nail Polish
The design team of Timo Weiland, Alan Eckstein and Donna Kang (AKA Timo Weiland) turned heads and during their fun and spirited, Indonesian surf inspired Spring/Summer 2014 collection at MadeNY. Zoya was there at the center of it all with a new custom hue named Timo (blue).

Lead manicurist, Sunshine Outing used two colors for the Timo Weiland show depending on each models show look for the Red nails, the team selected Zoya Nail Polish in Maura and the models wearing blue? That was really special - They wore the new Custom Color- Zoya Timo.

Zoya Nail Polish in Maura on Timo Weiland SS14 model. Image Zoya Nail Polish
For a unique behind the scenes view of the Timo Weiland process - see this video

Zoya Nail Polish in Timo on Timo Weiland SS14 model. Image Zoya Nail Polish


The creative minds behind the Timo Weiland brand; Timo Weiland, Donna Kang and Alan Eckstein. Image Zoya Nail Polish.
For a LIMITED TIME, you can bring the runway look to your nails with the Timo Weiland Trio, including the custom color "Timo" created for the show plus Zoya Maura and Cho -  available NOW!  Zoya Timo not available individually.


Follow Mark and Estel and Zoya on Twitter
@MarkandEstel and @ZoyaNailPolish
Hashtags: #nyfw #mbfw #NailPolish - See more at: http://zoyanailpolish.blogspot.com/#sthash.JqyC3dh9.dpuf
Follow Mark and Estel and Zoya on Twitter
@MarkandEstel and @ZoyaNailPolish
Hashtags: #nyfw #mbfw #NailPolish - See more at: http://zoyanailpolish.blogspot.com/#sthash.JqyC3dh9.dpuf
Follow Timo Weiland and Zoya Nail Polish on Twitter!
@TimoWeiland, @ZoyaNailPolish
 

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

NYFW - S/S14: Herchcovitch; Alexandre

New York Fashion Week - MadeNY



Nothing says backstage fashion like a bag of Zoya Nail Polish!

MadeNY showcases Alexandre Herchcovitch and Zoya Nail Polish for SS14

Designer: Herchcovitch; Alexandre
Date: Saturday - 9/7
Venue: Milk Studios
Show Time: 6PM

Herchcovitch; Alexandre pulled out all the stops for his Spring/Summer 2014 show.

Avant-garde designs in eclectic prints and unexpected fabric combinations ruled the SS14 Herchcovitch collection.
FRIDAY - 9/9
Peter Som

TIME: 1 PM
VENUE: Milk Studios,
450 W. 15th St. FL 2, NY, NY 10011

MANICURIST: Sunshine Outing for Zoya
COLOR USED: Zoya Nail Polish in Erin
- See more at: http://zoyanailpolish.blogspot.com/search?q=nyfw&updated-max=2012-09-13T09:50:00-04:00&max-results=20&start=12&by-date=false#sthash.ZqkuV5rD.dpuf

FRIDAY - 9/9
Peter Som

TIME: 1 PM
VENUE: Milk Studios,
450 W. 15th St. FL 2, NY, NY 10011

MANICURIST: Sunshine Outing for Zoya
COLOR USED: Zoya Nail Polish in Erin
- See more at: http://zoyanailpolish.blogspot.com/search?q=nyfw&updated-max=2012-09-13T09:50:00-04:00&max-results=20&start=12&by-date=false#sthash.ZqkuV5rD.dpuf

Backstage at Alexandre Herchcovitch with the Zoya Media Team
Zoya Raven on the Nails at Alexandre Herchcovitch SS14


Backstage at Alexandre Herchcovitch with Zoya Nail Polish in Raven.




For the nail look, Herchcovitch requested a satiny, super glossy and graphic black. Lead manicurist, Cinnamon Bowser achieved the look using Zoya Nail Polish in Raven and topped it with Zoya Armor for an ultra glossy finish. The color complimented the black and white SS14 show looks perfectly on the runway. 

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

ShareThis