Friday, August 10, 2012

Jelly Nail Polish by Zoya: What is it and how do I wear it?


What are Jelly Nail Polishes? 

Jelly nail polishes are semi-sheer with a unique, ultra-buildable formula. Not only are the NYFW 2012 Gloss Collection shades extremely versatile, they have a super glossy, high-shine finish. They can be worn alone or layered to create an endless variety of custom colors.

Have jelly nail polish but not sure how to wear it? Here are some ideas...

1. Wear the sheer jelly glosses alone for a subtle wash of color. Build color (3-4 coats), to a full-coverage finish that adds depth and darkness to the shade. (source: Gotham Polish)
 2. Layer Jellies over metallic or glitter polishes to create a variety of unique colors.

3. Layer over an opaque base in a similar shade or white for intense, vibrant color.
    (source: Makeup Withdrawal)
4. Create a "Jelly sandwich" - Great option for those who like the semi-sheer look but are not a fan of visible nail line (VNL). Layer one coat of jelly followed by a coat of glitter or flakes, topped off with another layer of the jelly polish. This gives the effect that the glitter is "floating" in between the layers. (source: Makeup Withdrawal)
Looking for summer Jelly Nail Polish shades? Check out the Limited Edition Blogger Collection by Birchbox jellies available exclusively on www.birchbox.com. 

ZOYA IS THE NEW COLOR OF FASHION!

Women's World Magazine - Adorable Autumn Nails Featuring Zoya Nail Polish

Get into the Fall spirit with an autumn-inspired nail look...

In the August issue of Women's World Magazine, manicurist and Ohio native, Julie Kandalec shows how to create an "Autumn Apple" nail look that is neutral but still flaunts your playful side. Kandalec features Zoya Nail Polish in Cho as the base color for this flawless fall nail look.

To complete the apple accent, try Zoya Nail Polish in Sooki for the apple, Zoya Nail Polish in Apple for the stem and leaf and Zoya Nail Polish in Snow White for the highlight (optional). 

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Thursday, August 9, 2012

Zoya Designer, Diva & Gloss featured on Modern Salon Online Today!

It might still be Summer, but the beauty world is already swooning over Fall fashion trends. See the season's most anticipated colors from the NYFW Designer, Diva and Gloss Collections, featured on

Looking for swatches of the straight-off-the-runway shades? Follow the links below...


Get your runway-ready color in time for Fall! The NEW couture color collections are available online now.

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

See Fall Zoya Nail Polish Color in Teen Vogue Magazine This Month!

Zoya Nail Polish is all over the pages of Teen Vogue...

The latest Zoya Nail Polish collections, NYFW 2012 Designer, Diva & Gloss are making a statement in the September 2012 issue of Teen Vogue Magazine. Color your nails with the couture collections that are must have for the upcoming Fall 2012 season - if it's in style, Zoya Nail Polish has it!

As always, all Zoya Nail Polish and Treatments are free of harmful chemicals like  formaldehyde, formaldehyde resin, dibutyl phthalate, toluene and camphor. Zoya Nail Polish is the safe and stylish choice for fall fashion!

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Wednesday, August 8, 2012

Zoya FeiFei Featured as New Nail Color for August on Bella Sugar!

Foil Fixation

If you are looking for a nail polish shade that is as "haute" for Summer as it is cool for Fall, BellaSugar recommends the blue beauty, Zoya Nail Polish in FeiFei to straddle the seasons.

"Wrap up your water-colored polish collection with this shimmering blue shade. Fei Fei ($8) by Zoya will remind you of beach waves long after Labor Day vacation." 

If you are looking for more lust-worthy, shimmering shades... check out the entire NYFW 2012 Diva Collection for Fall that is available online at www.zoya.com NOW!

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Tuesday, August 7, 2012

Zoya Nail Polish Featured in Top Japanese Magazines...



Zoya Nail Polish Gets (Nail) Artsy! 

Looking for innovative ways to wear color on your nails? Check out these fun looks from top Japanese Magazines who dominate in the nail art department. 

The sky is the limit with Zoya Nail Polish! Choose from over 300 fashion forward colors to complete your nail look, no matter what your style.  

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com






Monday, August 6, 2012

Cure the End of Summer Blues with Blue Nail Polish by Zoya!

Feeling blue because summer is almost over? Zoya Nail Polish has JUST what you need to turn that frown upside down...

A blue Zoya Nail Polish ombré! With all of the beautiful Blue Zoya Nail Polish hues, there are a few different combinations that work wonderfully together for an on trend gradient of color. 

For the first ombré look, paint Zoya Nail Polish in Ibiza (thumb), Zoya Nail Polish in Song (index), Zoya Nail Polish in Tart (middle), Zoya Nail Polish in Tallulah (ring) and Zoya Nail Polish in Breezi (pinky) on each finger from dark to light.  
 
Tip: To achieve a shimmery finish on Zoya Breezi, top with the Zoya Sparkle Gloss Top Coat.

For a darker color combo, take Zoya Breezi out of the line up and add Zoya Nail Polish in Raven as the darkest shade.  

Tip: You can also layer Zoya Nail Polish in Frida from the Fall 2012 Gloss Collection over any of the shades to deepen the color of the ombré. 

For other great blue options, find the full selection of Blue Zoya Nail Polish online at www.zoya.com or check out the Blue Zoya Nail Polish Pinterest Board.  

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

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