Saturday, July 28, 2012

Life & Style Fashionistas Talk Glossybox Goodies!

The much anticipated launch of Glossybox US has Life & Style beauty & fashion editors hooked... 

International beauty product subscription service Glossybox delivers the best in luxury beauty products to your doorstep each month. Zoya Nail Polish was excited to be a part of the very first Glossybox US that launched in May! Subscribers received a full-size bottle (0.5 oz) from the Zoya Beach & Surf Collections as well as other travel-size beauty products from high end brands like Burberry, Cargo and Amore Pacific!  

Full-size bottles of the Zoya Nail Polish Beach and Surf Collection shades for Summer 2012, as well as over 300 toxin-free* colors are also available online at www.zoya.com.  

*All Zoya Nail Polish and Treatments are free of formaldehyde, resin, toluene, dibutyl phathalate and camphor and are also vegan friendly and cruelty-free.

ZOYA IS THE NEW COLOR OF FASHION!
www.zoya.com

Friday, July 27, 2012

Leiweb Italy features Zoya Peter Som colors

Peter Som per Zoya
featured on leiweb, Italy.

Translation by Google Translate...
Enamels from the catwalk

The enamel has earned the title of fashion and accessory designers who say they are large, in collaboration with the cosmetic brand, they started creating their vernis à ongles. And since the dictates of the big screen is the same we can not conclude that cha this season the focus will be at your fingertips

Inspired by winter palette instead of Peter Som for Zoya, who drew his shades from the fashion show next winter. Already sold out overseas this mini collection revolves around three colors: Audrey (no longer available), Evvie and Katherine. The first was born from a need of the designer: "Peter wanted a rose that is not synonymous with white," said the Zoya color designer Rebecca Isa that has created a creamy pink seen on the show on the hands of the models. Evvie, a dark green undergrowth, has painted her toenails instead of the mannequin because, according to Peter, "this year is all about the balance between opposites." The last color, which was not seen on the catwalk but who draws the shades of the fabrics, is the most unexpected. Despite the classic bright and dark eggplant hue, Katherine was thinking more like a top coat, nail polish to pass once: "It 's like a lip gloss, nail only." Rumors tell us that these two shades (Evvie and Katherine) overseas will be proposed again in Zoya's winter collection, so do not miss fatevele!

Thursday, July 26, 2012

NailPro Gets to Know Zoya Color Expert Rebecca Isa...

The brains behind all the beautiful Zoya Nail Polish colors! 

In the August issue of Nail Pro Magazine, beauty editors interview Rebecca Isa, color expert, designer and visionary for Zoya Nail Polish. Isa leads the way in the industry with her ability to spot trends, create unique, fashion forward colors and deliver on what customers are asking for.

Here are a few excerpts from the article: 

What was your first job in the industry?
Working as a part-timer for Glemby. It was in a department store where they had a salon upstairs and a cosmetics counter downstairs. We were trained as makeup artists and had to make sales and makeover goals. I had to really look at my clients and help them discover shades and products that complemented both their features and their lifestyles.  

I can't discuss nails without...
Talking about color trends and what people want from their polish. I love creating new shades and hearing people say "Yes! I can finally wear that color." I really enjoy sneaking onto our Twitter and Facebook pages and chatting with people who love it just as much as me. No judgment, just fun with nail polish.  

See the complete selection of Zoya Nail Polish color on zoya.com. Over 300 high fashion, long wearing shades free of harmful industrial chemicals like toluene, camphor, formaldehyde, resin, dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Zoya is the new color of Fashion!
www.zoya.com

Wednesday, July 25, 2012

2013 MBFWSwim: Luli Fama and Zoya Nail Polish

Mercedes Benz Fashion Week Swim (MBFWSwim) 2013


Luli Fama 2013 
Date: Sunday, July 22 2012 
Venue: Raleigh Hotel - Cabana Grande

Zoya Nail Polish was proud to sponsor one of the biggest events of the week, the wonderfully sexy Luli Fama 2013 Swimwear Runway show during Mercedes Benz Fashion Week Swim in Miami this season.

Inspired by the 1960 Italian film,"La Dolce Vita", the innovative Lourdes “Luli” Hanimian (shown here) and her brother-in-law/business partner Augusto Hanimian created a provocative and vibrant collection of showstopping Luli Fama suits and resort wear that captivated the audience from the fun flapper get-go.

Each model wore the lovely and skin tone versatile Zoya Nail Polish in Myrta from the Surf Collection on both fingers and toes to complete the looks.

Hair: Keratin Complex
Makeup: Lottie for Make Up For Ever
Nails: Nail Taxi for Zoya
Footwear: Nine West






Video Credit: Mercedes Benz Fashion Week Swim

Zoya is the new color of Fashion! 
© 2012 Art of Beauty Inc. All rights reserved. 

2013 MBFWSwim: Suboo and Zoya Nail Polish

Mercedes Benz Fashion Week Swim (MBFWSwim) 2013


Suboo 2013 
Date: Sunday, July 22 2012 
Venue: Raleigh Hotel - Oasis

Zoya Nail Polish was happy to grace the fingers and toes of the Suboo Runway show in Miami during Mercedes Benz Fashion Week Swim.

Australian designer, Sue Di Chio, debuted her first US runway collection with a lots of flair. Featuring soft, flowing ready-to-wear, resort looks, which easily transition from the beach or cabana to a night out, with a variety of fun, trendy, fashionable pieces.



On the nails, models wore a flirty and rather retro feeling combo of Zoya Nail Polish in Wednesday (an opaque muted teal from the Beach Collection) and Zoya Nail Polish in Jules (a soft metallic champagne taupe). Hands were painted with an alternating between ring and middle finger accent nail of Jules on each hand with all other fingers showing off the muted, glossy teal of Wednesday. A funky fifty/fifty pedicure adorned feet with Wednesday on one foot and Jules on the other. 





Catwalk images from Fashionising.com

Show attendees were gifted with the show nail colors to wear with their new Suboo looks!

Makeup:
Brian C. Hawkins for Mirabella Beauty
Nails: Nail Taxi for Zoya
 
Video Credit: Mercedes Benz Fashion Week Swim

Zoya is the new color of Fashion! 

2013 MBFWSwim: Aqua Di Lara and Zoya Nail Polish

Mercedes Benz Fashion Week Swim (MBFWSwim) 2013


 
Aqua Di Lara 2013 
Date: Saturday, July 21 2012 
Venue: Raleigh Hotel - Oasis

Returning as second year official sponsor for the lovely Aqua Di Lara show was a pleasure for Zoya Nail Polish and Treatments.
Aqua Di Lara Creative Director, Reyhan Sofraci (shown here), designed an amazing collection of "swimable" looks for the show which featured both the white and black labels which transitioned from lush, exotic tropical prints and textures to gilded Egyptian Warrior Goddesses. Many of the looks were accented with lovely, sparkling Swarovski Elements. 

Colorful, complimentary nails were featured in a mixture of colors from the popular Zoya Beach and Surf Collections on a slightly longer, pointed nail - proving that matchy-matchy is not something one needs to worry about at the beach!


Zoya goodies in a variety of colors from the Beach and Surf Collections went home with show guests! Attendees enjoyed swapping colors while waiting for the show to begin.



Hair: Cutler
Makeup: James Vincent for Make Up For Ever
Nails: Nail Taxi for Zoya 
Footwear: Isola
Sunglasses: Maui Jim 








Video Credit: Mercedes Benz Fashion Week Swim

Zoya is the new color of Fashion! 
© 2012 Art of Beauty Inc. All rights reserved. 

Zoya Kristen Named Best-Selling Color for Seattle!

Get a healthy dose of Zoya Nail Polish in August... 

Allure beauty experts feature best-selling shades for local cities in the Allure Magazine August issue, and Zoya Nail Polish in Kristen wins for the wonderful city of Seattle!

Zoya won this category, and now you can win too! Log on to allure.com/go/free-stuff on Tuesday, August 14th at 7pm EDT to win this must-have shade! It doesn't stop there... check back on Thursday, August 23 at 2pm EDT - The first 500 readers who sign up will receive a free bottle of Zoya Nail Polish in Bevin.

Zoya is the new color of Fashion!
www.zoya.com

Tuesday, July 24, 2012

Makeup Withdrawal Glams up the Gloss Collection!


Are you ready for this Jelly?

The glossy, buildable and sheer (yet deeply pigmented) formula of the NYFW 2012: Gloss Collection opens the door to a new world of nail look options. When worn alone, the three unique shades will add a subtle, ultra glossy wash of color to the nail. Build the color up for a full-coverage look, that will result in a jelly, squishy finish! 

Here's the fun part... to create even more depth and dimension, layer over your other favorite Zoya Nail Polish shades. Makeup Withdrawal glams up the Gloss Collection by pairing the sheer glosses with various different combinations... 


Makeup Withdrawal suggests layering the sheer glosses over an opaque metallic base, creating a "jelly sandwich" (a layer of glitter or flakies in between a base and top layer of jelly polish) and by layering the glosses over a matte polish base. See the full review, swatches and nail look inspiration here

Find the NYFW 2012 Gloss Collection colors as well as over 300 fashion forward shades to pair them with at www.zoya.com.


Zoya is the new color of Fashion! 
www.zoya.com

Monday, July 23, 2012

Zoya NYFW 2012 Designer, Diva & Gloss Collection Video Review!

Video blogger Marnie from Marnie's Musing's (aka MsGoldgirl) talks Fall 2012 Zoya Nail Polish color in her recent video...

The NYFW 2012 Designer, Diva and Gloss Collections have something for everyone! Marnie says she is one to admit she doesn't tend to wear glittery or metallic nail polish, but she couldn't resist Zoya Nail Polish in Daul that is seen on her nails throughout the vlog!

Watch the entire video review below to see what other colors she is looking forward to wearing for Fall...


Zoya is the new color of Fashion!


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