Friday, September 23, 2011

Zoya Nail Polish in Minka featured in People Country Edition

Neutral Nail Polish - Zoya has it!

Zoya Minka is the perfect nude, kissed with a bit of metallic, gorgeous and even a little bit country this month!

See Minka, part of the incredible, long-wearing Zoya Nail Polish Touch Collection (3 full coverage nudes for all skin tones) in the latest issue of People - Country Special (OCT 2011) on new stands now.

Not sure how to wear Nude Nail Polish - it's easy. Simply find a shade that coordinates with your individual skin tone. Look for a base color of red (Zoya Shay), yellow (Zoya Minka) or blue (Zoya Pandora) to work with your skins undertones. It's not about a perfect match but rather about a perfect coordination of tones that makes this look so lovely. The subtle metallic in the Zoya Touch Collection makes Neutral Nail Polish a beautiful and easy way to wear this hot nail polish trend right now. 

Zoya Nail Polish is vegan friendly and free of formaldehyde, toluene, dibutyl phthalate and camphor and available in over 300 long-wearing shades.

Zoya is the new color of fashion!

Zoya Gems and Jewels featured on top Nail Polish Swatch sites!

It's time to think about Holiday Nail Polish again.. if you are looking for a round up of the latest reviews and swatches of the Zoya Gems and Jewels Collection for Holiday/Winter 2011? Here ya go...


The world's top nail polish swatching bloggers have mad nail manicuring skills and input...
Make sure to always check them out for the latest in nail polish and beauty related news.

http://www.alllacqueredup.com/2011/09/zoya-gems-jewels-holiday-2011-nail-polish-collection-swatches-review.html


Zoya Gems and Jewels Swatches and Review by All Lacquered Up (ALU)
"The (Zoya Gems and Jewels Collection) top coats are all very fun and a departure from what other salon and prestige brands have been doing and I like that Zoya took the guesswork out of layering by putting together a collection of shades that work well together."
All Lacquered Up
http://www.scrangie.com/2011/09/zoya-gems-and-jewels-collection-holiday.html
Zoya Gems and Jewels Swatches and Review by Scrangie
"One thing worth noting about these (Zoya Gems and Jewels Collection) is that the glitter is extremely shiny. I was noticing how shiny it was when I was out in sunlight for some of the photos... They looked alive! Sparkling and twinkling all over the place. Very pretty. I like these glitters a lot."
Scrangie

http://www.vampyvarnish.com/2011/09/zoya-gems-jewels-collection-holiday-2011-swatches-photos-review/

Zoya Gems and Jewels Swatches and Review by Vampy Varnish
"The (Zoya Gems and Jewels Collection)metallic colors are really nice and you get complete full coverage in just two coats. The glazes are a little less opaque since they don’t have a base color, but they are really jam-packed with colored glitter and holographic bar glitter."
Vampy Varnish

Wednesday, September 21, 2011

NYFW S/S 2012 - Marc by Marc Jacobs and Zoya Nail Polish

Zoya Nail Polish

New York Fashion Week (NYFW) S/S 2012 Show Recap


MONDAY - 9/12
Marc by Marc Jacobs

TIME: 8 PM
VENUE: NYC Armory
MANICURIST: Elisa Ferri for Zoya
COLOR USED: Zoya Nail Polish in Olivia topped by a custom matte top coat



Elisa Ferri is a very talented woman - top notch, celebrity and editorial Manicurist - Body Guard (don't mess with her!) and a Mind Reader it seems... 
 
When given the challenge of creating a unique yet subtle and perfected look for the nails at this season's SS 2012 Marc by Marc Jacobs show she got creative using an existing shade of Zoya Nail Polish in Olivia and topping it with a custom matte top coat (created just for the Marc Jacobs show upon her request) and voila - the "Zoya velvet seashell nail" was created. Marc loved it. 
Proving once again that Marc Jacobs, Elisa Ferri and the color experts at Zoya Nail Polish are a winning trio of fashion, ingenuity and style!


This season's Marc by Marc Jacobs show favored the sporty side of fashion with frocks to bum in the sun, frolic on the beach and just relax in. It was an easy, breezy, beachy Sunshine and Summertime esque Marc by Marc collection and we liked it.

Zoya is available in over 300 long-wearing nail polish colors and treatments featuring a healthy formaldehyde, toluene, dibutyl phthalate (DBP) and camphor free, vegan friendly formula.

Zoya is the new color of fashion!

www.zoya.com


© 2011 - 2012 Art of Beauty Inc. All rights to images and content reserved.

NYFW S/S 2012 - Peter Som and Zoya Nail Polish


Zoya Nail Polish
New York Fashion Week (NYFW) S/S 2012 Show Recap
FRIDAY - 9/9
Peter Som

TIME: 1 PM
VENUE: Milk Studios,
450 W. 15th St. FL 2, NY, NY 10011
MANICURIST: Sunshine Outing for Zoya
COLOR USED: Zoya Nail Polish in Erin

One of the highlights for the Zoya team each New York Fashion Week (NYFW) season is working with Peter Som. The entire Peter Som family is wonderful to work with and hey what can we say, we (Zoya Nail Polish) just love the fashion they make! 


This Spring Summer 2012 was completely on key really impressed us... Check out the little pink fringe swing number below (calling all Ann Margret fans - just makes us want to va va voom it).
 
On the nails, manicurist Sunshine Outing applied two coat of Zoya Nail Polish in Erin - a shimmering transparent, nail perfecting nude. 


Zoya is available in over 300 long-wearing nail polish colors and treatments featuring a healthy formaldehyde, toluene, dibutyl phthalate (DBP) and camphor free, vegan friendly formula.

Zoya is the new color of fashion!


© 2011 - 2012 Art of Beauty Inc. All rights to images and content reserved.

Tuesday, September 20, 2011

Zoya Nail Polish at RZ by Rachel Zoe SS 2012 Presentation spotlighted in CNBC article


The Nails for Spring 2012
"Forget the Lipstick Indicator, It's all about the Nails"
Recent CNBC article by Ashley Kalinske speaks to nail polish and the economy.

What about the Zoya Indicator? It works for the RZ by Rachel Zoe collection and speaks to every woman's unique fashion style. The color experts at Zoya Nail Polish know that it's not about how much you spend, it's about your ability to spend smart.

What could be more sensible than updating your look with nail polish? Just look at Rachel and her lovely nails in Zoya Amanda below if you have any doubt :)
 
Rachel Zoe is wearing Zoya Nail Polish in Amanda in this CNBC article image.
Below: Models shown wearing Zoya Nail Polish in Amanda at the RZ by Rachel Zoe presentation on 9/12/2011.

See the entire CNBC Nail Trends at Fashion Week slide show and article here.

Zoya Nail Polish is available in over 300 long-wearing colors and treatments featuring a healthy formaldehyde, toluene, dibutyl phthalate (DBP) and camphor free, vegan friendly formula.

Zoya is the new color of fashion!

www.zoya.com


© 2011 - 2012 Art of Beauty Inc. All rights to Art of Beauty images and content reserved.

NYFW S/S 2012 - Olivier Theyskens’ Theory and Zoya Nail Polish

Zoya Nail Polish
New York Fashion Week (NYFW) S/S 2012 Show Recap
TUESDAY - 9/13
Theyskens’ Theory  
TIME: 4 PM
VENUE: Center 548, 548 W 22nd St (between 10th and 11th avenue), NY, NY 10011
MANICURIST: Jin Soon Choi sponsored by Zoya
COLOR USED: Zoya Nail Polish in Miley and Dharma (custom layering effect)


Olivier Theyskens’ Theory line is fashion "cool", which is why our Zoya Nail Polish was such a perfect fit for the show! Celebrity and editorial superstar manicurist Jin Soon Choi (shown below) made it work for Olivier with a custom layering of Zoya Miley and Zoya Dharma in a unique combination that both reflected the shimmering holographic prints featured in the show and looked great on every model wearing it. The sheer Dharma has an opal finish and when worn over Miley pops the lilac hue creating an interesting depth and a dimensional finish to coordinate with Olivier's overall concept perfectly.


Zoya is available in over 300 long-wearing nail polish colors and treatments
featuring a healthy formaldehyde, toluene, dibutyl phthalate (DBP) and camphor free, vegan friendly formula.

Zoya is the new color of fashion!
www.zoya.com




© 2011 - 2012 Art of Beauty Inc. All rights to images and content reserved.

NYFW S/S 2012 - RZ by Rachel Zoe and Zoya Nail Polish

Zoya Nail Polish
New York Fashion Week (NYFW) S/S 2012 Show Recap

MONDAY - 9/12
RZ by Rachel Zoe

TIME: 1 PM
VENUE: RZ by Rachel Zoe NYC Showroom
MANICURIST: Sunshine Outing for Zoya
COLOR USED: Zoya Nail Polish in Amanda

Zoya's relationship with Rachel Zoe can be a bit touchy... as in we can't keep our polished little fingers off her incredible clothing line RZ by Rachel Zoe and she can't keep her hands off our Zoya Nail Polish!

The Spring Summer 2012 RZ by Rachel Zoe Collection was no exception... each piece is a statement and a wardrobe must have all in one. Zoe herself described it as "Brigitte Bardot meets the south of France". An obvious transition from stylist to designer it may not have seemed but surely is. An trendy mix of texture, line and subtle details, along with her signature maxi's and animal inspired pieces, set this new collection apart from a classic while keeping the trends on the wearable side of fashionville. She knows exactly when to stop... and then to start up again... Maybe not to make the biggest fashion news headlines but when it comes to creating fun stylish pieces real women will love (and can afford) she is spot on.

Rachel Zoe's choices in nail color run a similar spectrum from bold and sexy to soft and sensual as well. For this go-a-round RZ called in a variety of nudes and ended up selecting Zoya Nail Polish in Amanda during her final hair and makeup test pre-show with Manicurist Sunshine Outing on behalf of Zoya (She liked it so much that Sunshine was booked to be at the stylish designers NYC digs in the early AM to make sure Rachel's nails would coordinate with those of her models during press interviews). As the images from the presentation demonstrate, Amanda's full coverage, creamy, soft nude nail polish hue with mauve undertones was the perfect color choice to put the spotlight on the stylish RZ woman who is a step ahead of the fashion world at all times.

Zoya is available in over 300 long-wearing nail polish colors and treatments featuring a healthy formaldehyde, toluene, dibutyl phthalate (DBP) and camphor free, vegan friendly formula.

Zoya is the new color of fashion!

www.zoya.com


© 2011 - 2012 Art of Beauty Inc. All rights to images and content reserved.


Monday, September 19, 2011

NYFW S/S 2012 - Bloggers Night Out NYC and Zoya Nail Polish

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Beautiful nail color on display - including Zoya's Fall 2011 collection, Smoke and Mirrors


An exciting Blogger’s Night Out event was held on September 9, 2011 in New York City during the 2012 New York Fashion Week Spring and Summer Shows (NYFW). 

Hopefully this will be the first of many Blogger Nights Out...

The Zoya media team was on hand and doing what nail polish fairies do best - chatting about nail color and providing Twitter Shout Outs to all :) 

One lucky attendee even won a $250 door prize featuring a complete Zoya Color Wardrobe for the year and treatments. What a lucky lady she was. As a parting gift, every attendee left with a goodie bag that included the latest Fall Nail Colors from the Zoya Smoke and Mirrors collections.

Love Fashion and Beauty as much as the nail color experts at Zoya do? 

Make sure to follow the blogging stars of Bloggers Night Out. They are incredible!

Erika from Style Activist, Marissa from StyleCusp, Christine from View From 5 ft. 2, Kendall from Kendall Donaldson, Lynzy from Sparkling Footsteps, Catilin from Style Within Reach

Zoya Nail Polish is vegan friendly and free of formaldehyde, toluene, dibutyl phthalate and camphor. With over 300 long-lasting colors, Zoya is sure to have one that suits your style.

Check out the great shoes!!! Fashion bloggers have super style.
The Zoya Nail Polish and Treatments Social Media Team gave Twitter Shout Outs all night long!
(See Zoya on Twitter  - @Zoya_NailPolish)

Beautiful bloggers and Zoya Nail Polish everywhere...
Bloggers Night Out 2012 - What a great time for all.
Zoya is the new color of Fashion!


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