Friday, March 18, 2011

Bride Finds: Bridal site finds Zoya and green manicuirst Jenna Hipp

Celebrity and "Green" Manicurist shares her secrets for the perfect wedding nail (Zoya Tammy) this season on BrideFinds, is a must read for all brides.

Thursday, March 17, 2011

Zoya Nail Polish Promo Offer - Coming Soon!

Hello Zoya Nail Polish Fans
A REALLY BIG ZOYA.COM PROMO OFFER IS COMING SOON
 
To take part in this upcoming Zoya Nail Polish promo you must have an existing active account or create a new one by 5PM (EST) on Sunday, March 20th, 2011.

All we can tell you right now is that it's going to be BIG and it's going to be exclusive to Zoya.com account holders.

Stay tuned here and on our official Zoya Nail Polish facebook page and official Zoya Nail Polish twitter feed for additional details and information.

*To create a new account go to www.zoya.com and click "create an account" on the top of the page. No purchase necessary to start an account.
Promo limited to accounts created prior to 3/20/2011 - 5 PM (EST). Valid credit/debit card with sufficient funds required for purchases/processing on zoya.com.


Wednesday, March 16, 2011

Zoya Gemma featured in Beauty etc Magazine!

First Zoya Kelly and Caitlin became superstar colors now Zoya Gemma is staring to really shine! This amazingly wearable duochrome green nail polish features a hit of lilac - you have to see it to understand just how lovely it is.

See it in the latest issue of the new Beauty Etc.

Zoya Nail Polish: NYFW Fall 2011, Preen

Zoya Nail Polish: NYFW Fall 2011, Preen 
 
Fall 2011 Recap: Preen
Date: 02/13/2011 
Zoya Nail Polish: Custom Blend of Zoya Hues and tipped with Zoya Indigo
Haven Spa for Zoya 


The designers at Preen looked to the Haven for Zoya Nail Polish team to manicure models nails in custom blend of two Zoya hues tipped with the stunning blue, Zoya Indigo  which complimented the shows looks. 
Each nail was cleaned and prepped with Zoya Remove + from the Zoya Color Lock System, prior to applying a base coat of Zoya Anchor, two coats of the custom taupe blend and then tipped with one coat of Zoya Indigo and an ultra glossy top coat of Zoya Armor. Everything dried quickly with a few drops of Zoya Fast Drops.

 
Video courtesy of Video Fashion

Zoya on the pages of Coco Eco Magazine!

The latest issue of Coco Eco Magazine showcases Zoya Nail Polish in Bela in it's "Editor Loves" section. Editor Anna Griffen always delivers an interesting read with a wealth of eco beauty, fashion and style resources and information.


Monday, March 14, 2011

Behind the scenes: Zoya Color Spoons are a hit with the fashion crowd!

Have you ever wondered what it's like to be a celebrity manicurist and hang out with beautiful models, designers, stylists and photographers everyday? Perfection is Possible is the blog for you if you answered yes! This professional editorial manicurist and beauty enthusiast lets you in on the world behind the photographers lens from a true beauty insiders perspective.

"Everyone loves this chain of spoons. I did a few test for fashion week and every model, designer went gaga over the chain... they thought it was awesome."   

Zoya Nail Polish on iVillage!

Zoya Caitlin on iVillage.com!! 
 
Zoya Caitlin is a must-have spring nail polish! Check out what  iVillage.com  had to say about the stunning Zoya Caitlin! 
"Warning: Expect some typos in your texts thanks to the distractingly dazzling Caitlin polish from Zoya, a gray-violet from their Intimate collection that's become an instant crowd pleaser." 

Get this and other spring favorites at Zoya.com



Zoya Nail Polish : NYFW Fall 2011, Marc Jacobs


Zoya Nail Polish : NYFW Fall 2011, Marc Jacobs

Fall 2011 Recap: Marc Jacobs
Date: 02/14/2011
Zoya Nail Polish: Zoya in Lulu
Elisa Ferri for Zoya



There really is nothing else even close to the Marc Jacobs show during fashion week in New York (NYFW). And Zoya Nail Polish was proud to sponsor manicurist Elisa Ferri for the biggest show of 'em all!
Backstage was hectic and happy as sixty three (yes 63) models, manicurists (led by Elisa Ferri for Zoya), makeup artists(led by Fran├žois Nars - shown below), hair stylists (led by Guido Paul), brand representatives and media coexisted in an energized space. One feels honored to be there after going through the extra tight security to get in. It's a special club and everyone who makes it in knows it!
The production of this seasons Marc Jacobs show was even spotlighted in the New York Times in a piece detailing just how much ($) really went into creating a spectacle of this kind. Having been there and actually getting the chance to speak with Guy Trebay of the New York Times as he interviewed for the piece was an amazing experience for this media gal! It's a must read for fashion and beauty world fans.


Manicurist Elisa Ferri (shown above right with Zoya Media Representative Erin Giddings) on behalf of Zoya Nail Polish described the Marc Jacobs woman as a "21st century lady who lunches". Elisa polished to nails to perfection in the color Lulu by Zoya Nail Polish
And when talking about this show it wouldn't be fair not to mention the incredible food! Yep, mini sliders included. It was the best backstage crew chow EVER.
To make the day extra sweet, the Zoya team handed out special Valentines Day Gifts of color backstage.
The show itself was a bit of stylish madness. With padded white vinyl columns lining the mirrored runway and clothes that echoed a day gone by with Jacobs characteristic whimsy and mystery thrown
in. Including giant sequins and vinyl... And what at first glance seems demure and then - what?- it's see thru! Marvelous!!! 

The all star Marc Jacobs fan crowd included Fergie, Whoppi Goldberg, Martha Stewart, Sofia Coppola and Vanessa Hudgens.
 
  Video courtesy of Style.com

Zoya Nail Polish : NYFW Fall 2011, Marc by Marc

Zoya Nail Polish : NYFW Fall 2011, Marc by Marc Jacobs

Fall 2011 Recap: Marc by Marc Jacobs
Date: 02/15/2011
Zoya Nail Polish: Zoya in Laurie
Elisa Ferri for Zoya

A nod to the elegance and refinement of the Forties kissed with a bit of Seventies Glam best describes the Fall 2011 Marc by Marc Jacobs Collection during NYFW. 
Models sported simple makeup, neutral nails and flowing locks. Perfectly pulled together - so very  pretty. Top manicurist Elisa Ferri for Zoya kept it simple with a single coat of Zoya Laurie and a gloss topcoat of Zoya Armor.
Polka dots (and variations of them), animal prints, collar details, skinny belts, statement handbags, big bold sunglasses and luxury fabrics - Love it!

Video courtesy of NylonMagazineTV

Zoya Nail Polish : NYFW Fall 2011, Elene Cassis

Zoya Nail Polish : NYFW Fall 2011, Elene Cassis 

Fall 2011 Recap: Elene Cassis
Zoya Nail Polish: Laney, Harley, Divincia and Snowsicle
Nail Taxi for Zoya  

Simplicity and elegance rocked the Elene Cassis runway! Elene Cassis looked to the Nail Taxi for Zoya team to manicure models nails in the incredible Zoya Laney, Harley, Divincia and Snowsicle which complimented the shows looks.

Each nail was cleaned and prepped with Zoya Remove + from the Zoya Color Lock System, prior to applying a base coat of Zoya Anchor, two coats of Laney, Harley, Divincia or Snowsicle and an ultra glossy top coat of Zoya Armor. Everything dried quickly with a few drops of Zoya Hurry Up by Cinnamon Bowser and her super Nail Taxi for Zoya team.

Danielle Staub (formerly of Bravo's The Real Housewives of New Jersey) was a very proud Mother of the featured model Christine Staub who walked the runway with the designer for the final bow!

Video courtesy of Mercedes Benz Fashion Week

Zoya Nail Polish : NYFW Fall 2011, Alexandre Herchovitch

Zoya Nail Polish: NYFW Fall 2011, Alexandre Herchovitch

Fall 2011 Recap: Alexandre Herchovitch
Date: 02/16/2011 
Zoya Nail Polish: Zoya Kelly
Haven Spa for Zoya 

Volcanic, explosive obsidian chic, Designer Alexandre Herchovitch looked to the Haven for Zoya Nail Polish team to manicure models nails in the glossy, deep Zoya Kelly which complimented the shows looks. 
Each nail was cleaned and prepped with Zoya Remove + from the Zoya Color Lock System, prior to applying a base coat of Zoya Anchor, two coats of Zoya Kelly topped off with an ultra glossy top coat of Zoya Armor. Everything dried quickly with a few drops of Zoya Fast Drops.
 

Video courtesy of Mercedes Benz Fashion Week

Zoya Nail Polish : NYFW Fall 2011, Guishem

Zoya Nail Polish: NYFW Fall 2011, Guishem

Fall 2011 Recap: Guishem
Date: 02/14/2011 
Zoya Nail Polish:
Zoya Nail Polish in Lael with Zoya Goldie accent on one finger.
Nail Taxi for Zoya 



The Guishem mixed graphic novel heroines with high fashion. Designer Guillermo Jop looked to the Nail Taxi for Zoya Nail Polish team to manicure models nails in the glossy, deep Zoya Lael and with a touch of Zoya Goldie which complimented the shows look. 
Each nail was cleaned and prepped with Zoya Remove + from the Zoya Color Lock System, prior to applying a base coat of Zoya Anchor, two coats of Lael and the looks was completed with one nail on each hand painted in Zoya Goldie topped off with an ultra glossy top coat of Zoya Armor. Everything dried quickly with a few drops of Zoya Fast Drops.
Video courtesy of Mercedes Benz Fashion Week

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