Friday, April 24, 2009

Zoya Nail Polish: Art of Beauty - About Us

Designed for professionals by professionals...

Art of Beauty was founded in 1986 by Zoya and Michael Reyzis. They had a shared vision, which evolved from a small nail salon into a spa focusing on natural nails, skin care and alternative European herbal treatments. Today, the company has grown to become a manufacturer of the most innovative professional beauty products ever created.

Zoya, originally a classical pianist in Russia, earned her Cosmetology license in 1979 when she and her husband Michael immigrated to the United States. While pianist jobs were limited, the world of cosmetology offered a new profession and a means by which to build a new career. Through Zoya’s hard work, and a demand for quality and healthy, natural ingredients for her clients, it became evident that there was a need for the perfect products. Responding to his wife’s requests. Michael, an advanced chemist, developed and patented unique products such as anti-wrinkle treatments and shampoo and conditioning treatments for the salon & spa. He also created the first working fast drying topcoat and the longest wearing, formaldehyde free natural nail polish, revolutionizing the nail industry.

Today, Zoya, Michael and everyone at Art of Beauty focus on creating the highest quality products available to professional salons and spas. Through brands like Zoya Professional Nail Lacquers (Zoya nail polish) and Treatments, Qtica Treatments (Qtica balms) and Qtica Smart Spa, Art of Beauty offers salons and spas superior quality, convenience and incredible value. As the first to remove toxic ingredients such as toluene, formaldehyde and DBP (dibutyl phthalate) from its formulations, Art of Beauty maintains its focus on the health and well being of salons, spas and consumers.

You will find Art of Beauty brands in the world’s best salons, spas and resorts; not in discount stores. Our award-winning products continuously receive praise from healthy and beauty experts, top fashion publications and consumers.


To see our complete lineup of quality Art of Beauty products (including Zoya and Qtica), visit www.artofbeauty.com

The Zoya Earth Day Polish Exchange is a HUUUGE Success

As Paris Hilton would say its been a "HUUUGE" week at Zoya.

There has been absolutely no rest for Zoya Nail Polish during Earth Week... Thousands of toxic, unwanted nail polishes (other brands) have been returned as part of the Zoya Earth Day Polish Exchange. Needless to say, the Art of Beauty (makers of Zoya) crew has been feverishly working to get new polishes sent out. Word has it that they are "more than ready" for the weekend.

If you haven't traded-in your old polish yet the exchange is a great way to get rid the old and bring in hot new Zoya spring and summer colors (yes, the exchange is good on ALL the shades you have been drooling over). Plus it saves you money and leaves you feeling good about doing something to help the planet in honor of Earth Day.

Even though Earth Week is ending you still have time left to get your new non-toxic colors. The exchange ends June 1st. You can be green all year long by using Zoya Nail Polish.

Thanks to all of our great Zoya fans for spreading the word about the Zoya Earth Day Polish Exchange!



Thursday, April 23, 2009

Zoya Nail Polish at Wink Eco Beauty Bar

Looking to go green in style? Earth Week is all of about Eco-Chic at Zoya. Channel 7 in New York, New York looks at this recent trend in their segment on Wink Eco Beauty Bar. Zoya Nail Polish is proud to be one of the products used in this Brooklyn based Nail and Day Spa. Their concept is sustainability and safe practices for the environment and its customers.

Wink uses Zoya Nail Polish because it is formaldehyde, toluene, DBP & camphor free. You don’t have to sacrifice style or quality to follow this eco-friendly trend.

Zoya Nail Polish Going Green on CBS

Check out the Zoya Nail Polish feature on the CBS Early Show with Maggie Rodriguez today. Danny Seo, an environmental lifestyle expert promotes a “Simply Green” lifestyle and showed off some of his favorite Earth Day promotions. Danny is a fan of the Zoya Earth Day Polish Exchange because it is not only good for the environment but it shows going green doesn’t have to cost a lot of money. Trading up to environmentally safe products has never been more fashionable!

Zoya has received thousands of bottles for the Zoya Earth Day Polish Exchange. If you have not yet taken advantage of the promotion visit our site and learn how to exchange your used or unused bottles (any brand but Zoya) of nail polish for your choice of our 300+ RTW fashion shades. Can't decide on a color? T
ry our Zoya Polish Finder to help you sort through our amazing selection. Don’t forget to check out the summer 2009 collections Ooh-la-la and La-Di-Da.



Wednesday, April 22, 2009

Zoya Nail Polish part of Earth Friendly Fashion in USA TODAY

Looking for a shade of green that's as earth friendly as it is long-lasting and lovely? Look no more, as USA TODAY'S Arienne Thompson discovered in today's life section, Earth-Friendly Fashion, you can be eco-chic on Earth Day and everyday (see todays article online too).

With over 300 formaldehyde, toluene, camphor and dibutyl phthalate free shades Zoya Nail Polish has the color you want. See them all at www.zoya.com.

Zoya Nail Polish - USA TODAY - online Earth Day Coverage

USA TODAY coverage of Earth Day 2009 includes Zoya Nail Polish "Eco-Fashion: It's friendly on the Earth, and the wallet". See the online story here.






Tuesday, April 21, 2009

Zoya Nail Polish in beyond the Beauty Pages

Self Magazine picks up the Zoya Earth Day Nail Polish Exchange on it's blog today - Celebrate Earth Month (Earth Day, April 22) with Zoya!

Zoya Nail Polish on TV in Philidelphia!

Beauty Expert and Editor, Daneen Baird of Spoiled Pretty shows off an assortment of formaldehyde, toluene, camphor and DBP free Zoya Nail Polish on an NBC10 in Philadelphia "Going Green and Staying Gorgeous" segment.

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